PIR is a company that organizes an International Exhibition for Hospitality Industry. The trade show displays a wide range of products and designs that are necessary for successful business in the field of hotels, restaurants and other enterprises of the HoReCa sector in Russia and CIS countries.
For more than ten years company accumulated rather big amount of exhibitors and visitors and needed an application that could manage them.
Picture. Krocus expo. Place where exhibition takes place
Andersen CRM is an application that was crated for HoReCa exhibition industry and keeps information about exhibition clients with all the information needed
for qualitative marketing management. Once we created the main part of CRM application responsible for client’s management we moved into direction of
accounting and technological process automatization.
The interesting feature of Andersen CRM is a technology that was used to create it.
When we started the project, we understood that
we would have to deal with one, but a very big routine process: selection of the data from the database, editing the data,
insertion of information back into the database. So we decided to automate this process for ourselves and make it so easy that
even a junior programmer could easy handle it.
Picture. Design mode where property is set automatically
We decided that all programming will be done on a database level. So we created
a logical structure of application in the database, gave fields names which had to appear in the application, created a middle
layer that had to transport the data from DB to a user interface and basically created controls for our user’s interface.
We spent on this six months, almost all the given time that was settled for the project. But in the end, using our methodology
and utilities we could create a rather complicated application within a couple of weeks and without mistakes. In my opinion,
that was a greatest success.
Picture. Andersen CRM
We automated the entire customer’s lifecycle, from browsing a business Web site to a qualified prospect, and at the end to a
customer who has actually placed an order, to servicing that customer and finally, to guiding that customer to re-purchase.
Sales people received the tools and information to prioritize and make more deals. It allows now salespeople to take real orders from customers.
Customer support is able to preview customer’s assets and account information in order to handle customer’s requests better.
Executives, in their turn, get visibility in the return on investment of marketing campaigns, up-to-date sales forecasts, and customer
satisfaction levels through advanced reporting functionality.
Our CRM shows full purchase history of the customers without requiring a complex integration in the accounting/ERP system.
Picture. Company Profile in the Andersen CRM
The key system features are following:
- Automation of the entire customer lifecycle;
- Accurate Forecasts;
- Price Lists and Inventory;
- Accounting;
- Managing the employees’ time records, piece rates, sales commissions and pay checks;
- Scheduling;
- Resource assignment;
Technologies and tools that were used: .Net Framework, C#, PHP, MS Project, Component ONE, Ms SQL 2005, Ajax, JQuery.
Efforts: 6000 hours
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